LAKMÉ
PACKAGING DESIGN
Diwali, the Festival of Lights, inspired our special Lakme packaging, designed to enhance the festive spirit. Featuring intricate jali designs symbolizing the five days of Diwali, the packaging transforms into a shadow lantern, reflecting the radiance of the season. This blend of tradition and interaction adds to the joy of Diwali celebrations.
YEAR
2023
CATEGORY
PACKAGING DESIGN
TARGET AUDIENCE
BEAUTY ENTHUSIASTS
BRAND:
Lakme, India's leading cosmetics brand, embraces a sleek black-and-white color scheme, occasionally accented with vibrant hues. Festive packs feature minimal yet bold designs, while the brand’s custom font stays refined and elegant.
ESSENCE OF DIWALI
Decorations
Firecrackers
Sweets (Mithai)
Puja
Music
Rangoli
Diyas
LANTERN
Games
Lights
Folktale
Cleaning
Social Gatherings
Gift-Giving
Mythology
"A gift to light up your face
and a surprise to light up your house"
PACKAGING IDEATIONS:
Eyeshadow Palatte
Lipstick
Mascara
Lip Tint
Eyeliner
Product Form
Top/Side View
Geometric
Form Development
Primary Packaging
(Layer 1)
Decorative Lattice Lamp
(Layer 2)
Product Holder
(Layer 3)
Day 1- Vasubaras
LATTICE DEVELOPMENT:
Five intricate lattices, each symbolizing a key Diwali day, beautifully capture the festival's deep cultural roots and mythology. These designs reflect the emotions, beliefs, and stories that make Diwali a luminous celebration.
The symbols are inspired by the stories and elements
of the five significant days-
Vasubaras
Dhanteras
Narak Chaturdashi
Lakshmi Pujan
Bhai Duj and Balipratipada
Cows Face
Cows Foot
Cows Tail
Cows Hump
Cows Ear
Cows Nose
Day 2- Dhanteras
Day 3- Narak Chaturdashi
Day 4- Laxmi Pujan
Day 5- Bhai Duj
Conch
Mango Leaf
Kalash
Leech
Kundan
Garuda's Beak
Peacock Feather
Kaju Katli
Diya
Krishna's Bow
Chakli
Mango Leaf
Lotus
Laxmi Padma
Diya
Kalash
Coconut
Diya
Rangoli
Lantern
Firecrackers
Sketch
Prototype
Lasercut Diecuts
Final
PROGRESSION & JOURNEY
CRAFTING PACKAGING DIELINES
LATTICE LATERNS
FINAL PROTOTYPE
