BHUKKAD

USER EXPERIENCE | USER INTERFACE

Introducing a digital platform connecting small-scale restaurants offering homely meals at affordable rates, perfect for those craving variety without being tied to a single tiffin service. A trustworthy solution for anyone seeking comforting, home-style food with options.

YEAR

2023

TARGET AUDIENCE

PEOPLE WANTING HOME COOKED FOOD

SETTING THE SCENE:

Introducing a digital platform connecting small-scale restaurants offering homely meals at affordable rates, perfect for those craving variety without being tied to a single tiffin service. A trustworthy solution for anyone seeking comforting, home-style food with options.

PROBLEM:

In today’s fast-paced world, there’s a growing demand for affordable, healthy and nutritious meals delivered right to your door—especially for bachelors, single parents, seniors, and busy professionals. Yet, a service offering this essential comfort is missing from the landscape.

SOLUTION:

Introduce a food delivery application that delivers homely food at affordable rates at your doorstep by connecting you to all nearby swayampak ghar.

KEY FEATURES:

Creating a trustworthy food delivery platform.
Easy payment option.
Live tracking.
Providing homely meals.

UNIQUE SELLING POINT:

What makes Bhukkad unique is the fact that it

provides hygienic food at a very reasonable rate.

This ensures the safety of all the customers which in turn ensures the reliability of the platform.

AFFINITY MAPPING:

QUESTIONNAIRE:

Name
Age
Location/ Postal Code
Have you used a tiffin service before?
What type of meals would you be interested in ordering?
How often would you order a tiffin?
What is the preferred cuisine or dietary preference for tiffin meals?
How would you prefer to place your tiffin order?
What is your preferred method of payment?
What features or options would you like to see on our platform that are not on Swiggy/Zomato?
Have you encountered any issues with ordering from Swiggy/Zomato?

EMPATHY MAP:

USER PERSONA:

HOW MIGHT WE?

How might we create a digital application to engage more customers, ensure the accuracy of delivery and safety of delivery riders, offer multiple payment options, and reduce hassle and inconvenience for customers?