TOGETHER WE HEAL
Promotional Design | 2023
Thought Behind The Project
India faces a growing crisis of poor mental health and rising youth suicide rates, driven by societal pressures.
"Together We Heal" is a proposed campaign for the Live, Love, Laugh Foundation, aiming to foster empathy and encourage treatment for victims, despite societal or parental pressures.
#Let's Heal Together
Focus Group
Friends of the youths suffering from mental health problems.
Timeframe
4 Weeks
Work Genre
Promotional Design
Critical Dilemma
There is a gap between knowing the measures for poor mental health but actually implementing it.
Disconnect between knowing what to do and actually implementing it...
Solution Pathways
Launch an awareness campaign aimed at the friends of those struggling with mental health, encouraging them to show empathy and support while motivating the victims to seek treatment.
Catapulting to make a difference
Crafting the Name
Tagline converted into Logo
#- to target younger audience
Colours- Live, Love, Laugh Foundation
Wanna See The Design Kit?
Typography
Heading
Poppins Medium
The quick brown fox
jumps over the lazy dog
Body Text
Poppins Medium
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim
Hierarchy
The hierarchy specifications range from Heading to Body content where various colours are used, specifically #EF827D for Headings and #FFFFFF for Body Text.
Colour Palatte
#EF827D
CMYK 2|62|42|0
Peace, Harmony, Sophistication
#FFFFFF
CMYK 0|0|0|0
#231F20
CMYK 0|0|0|100
Illustrative Inspirations
Illustrations
The illustrations consist of a minimal yet bold style where basic shapes and day-to-day life experiences are illustrated to showcase empathy toward the victims
Describing The Instances
#Ways To Promote The Campaign
Video Advertisement
The video advertisement narrates the problems faced by the victims to incite empathy in people and to showcase the importance of poor mental health.
Posters
The typographical poster series showcases the optimistic or pessimistic approach a person takes depending upon the choices he makes in his life and how he looks at his life.
Sharing Experiences, Healing People
Flyers
The flyers highlight the cause and showcase the contact
information of the Live, Love, Laugh Foundation.
#Together We Heal
Social Media Posts
Social media posts highlight the day-to-day lifestyle of
the victims and how we should encourage them for the betterment of their lifestyle.
