RATI
Branding & Identity Design | 2024
Thought Behind The Project
Design an identity for a brand by taking inspiration from the animal 'Ibex.' ‘Rati’ is a luxury hospitality brand being launched in India. 'Rati' aims to offer customers an exquisite experience of opulence and refined living.
Experience The Opulence
Focus Group
Elite and Upper Middle Class
Timeframe
4 Weeks
Team Contributers
Anushri Belhekar
Arnav Deodhar
Bhavika Jain
Isha Chaphekar
Maitri Gada
Mukta Gage
Om Bhave
Work Genre
Branding and Identity Design
Guiding Minds
Prof. Vikas Yadav
Prof. Isha Patel
Dr. Sharmila Sinha
Wanna See The Design Kit?
Typography
Logo Typeface
Saudagar
Primary Typeface
Optima Nova LT Pro
Secondary Typeface
Neue Frutiger World
Hierarchy
The quick brown fox
jumps over the lazy dog
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna
The hierarchy specifications range from Logo Typeface to Secondary Typeface where the various fonts are used specifically Saudagar for Logo and
Neue Frutiger World as Secondary Typeface respectively
Our Goal | Our Dream | Our Drive
Our Goal
To provide luxury to every individual in its way.
Our Dream
To take the rich and luxurious lifestyle of India from us to you
Our Drive
To experience the riches and pleasures
of a luxurious lifestyle
Inspiration Canvas
Elegance
Pride
Power
Colour Showcase
Gentle &
Delicate
Passion
Vibrancy Of India
Luxury
Indian Class & Elegance
Logo Exploration
Final Logo
Collaterals
TOBAC TRIBE
Branding & Identity Design | 2024
Thought Behind The Project
Create a brand and its identity of a premium luxury cigar brand to be launched in India as well as export market.
To provide luxury in the leisure lifestyle, a cigar brand was chosen as it represents luxury in leisure.
Experience The Regality
Focus Group
Elite and Upper Middle Class
Timeframe
4 Weeks
Work Genre
Branding and Identity Design
Wanna See The Design Kit?
Typography
Logo Typeface
Old English Text MT
Primary Typeface
Poppins
Hierarchy
The quick brown fox
jumps over the lazy dog
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
The hierarchy specifications range from Logo Typeface to Primary Typeface where the various fonts are used specifically Old English Text MT for Logo and Poppins as Primary Typeface respectively
Our Goal | Our Dream | Our Drive
Our Goal
Crafting exquisite, refined, premium indigenous cigars.
Our Dream
To be the epitome of Indian luxury, admired globally for our excellence in indigenous cigars
Our Drive
Elevating the heritage and craftsmanship of through luxury cigars.
Logo Explorations
Final Logo
Collaterals
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To View The Brand Audit:
To View The Brand Guidelines: