LAKME-PACKAGING

Packaging Design | 2023

Thought Behind The Project

Diwali, the Festival of Lights, inspired our special Lakme packaging, designed to enhance the festive spirit. Featuring intricate jali designs symbolizing the five days of Diwali, the packaging transforms into a shadow lantern, reflecting the radiance of the season. This blend of tradition and interaction adds to the joy of Diwali celebrations.

Fest Of Radiance

Focus Group

Beauty Enthusiasts

Timeframe

2 Weeks

Work Genre

Packaging Design

Team Contributers

Anushri Belhekar-Form Design and Development

Arnav Deodhar- Form Design and Development

Isha Chaphekar- Dielines

Mukta Gage-Lattice Design and Development

Om Bhave-Label Design and Photography

Guiding Minds

Prof. Purba Joshi

Prof. Mandar Rane

Dr. Sharmila Sinha

Prof. Karmu Majhi

Prof. Arghamita Sen Sharma

Brand

Lakme, India's leading cosmetics brand, embraces a sleek black-and-white color scheme, occasionally accented with vibrant hues. Festive packs feature minimal yet bold designs, while the brand’s custom font stays refined and elegant.

#Happy Diwali

Essence Of Diwali

Decorations

Firecrackers

Sweets (Mithai)

Puja

Music

Rangoli

Diyas

Lanterns

Games

Lights

Folktale

Cleaning

Social Gatherings

Gift-Giving

Mythology

Brand Tagline

A gift to light up your face
and a surprise to light up your house.

Packaging Ideation

Eyeshadow Palatte

Lipstick

Mascara

Lip Tint

Eyeliner

Product Form

Top/Side View

Geometric

Form Development

Form Inspired From Product

Packaging Ideation

Primary Packaging

(Layer 1)

Decorative Lattice Lamp

(Layer 2)

Product Holder

(Layer 3)

Lattice Development

Five intricate lattices, each symbolizing a key Diwali day, beautifully capture the festival's deep cultural roots and mythology. These designs reflect the emotions, beliefs, and stories that make Diwali a luminous celebration.

The symbols are inspired by the stories and elements

of the five significant days-
Vasubaras
Dhanteras
Narak Chaturdashi
Lakshmi Pujan
Bhai Duj and Balipratipada